Before deciding how a brand should look or sound, it's worth understanding what the business needs to achieve, how people perceive it and where the opportunities lie. I help turn those questions into a clearer direction and decisions that make business sense.
A good identity does more than look the part. It helps people recognise, understand and remember a business. I develop identities and visual systems that reflect what makes a brand different, build on what already works and give it room to evolve.
The brand people experience matters as much as the one they see. From websites and digital products to everyday applications, I help translate brand thinking into practical, consistent experiences that work for the people using them.
Healthier Initiatives is a project focused on promoting mental health and addressing addiction-related challenges. I developed the logo, brand identity and UI design, creating a positive and engaging visual direction for the project.
■ Logo Design, Logo Animation, Brand Identity, Graphic Design, UI Design, Prototyping & Creative Direction
Strategy, identity and digital experiences come together in different ways. Here's a selection of projects shaped by different challenges, ambitions and opportunities.
Explore selected projects ↗Developing something new, rethinking an existing brand or considering a different direction? Tell me what you're working on and we'll take it from there.
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