Before deciding how a brand should look or sound, it's worth understanding what the business needs to achieve, how people perceive it and where the opportunities lie. I help turn those questions into a clearer direction and decisions that make business sense.
A good identity does more than look the part. It helps people recognise, understand and remember a business. I develop identities and visual systems that reflect what makes a brand different, build on what already works and give it room to evolve.
The brand people experience matters as much as the one they see. From websites and digital products to everyday applications, I help translate brand thinking into practical, consistent experiences that work for the people using them.
An ongoing project exploring how AI can become a more natural part of everyday life. My role spans UI and visual identity, creating a flexible system that can evolve as the product grows.
I recently launched a new identity and website for Atomik™, bringing together how the studio has evolved with where I want to take it next. Built with Webflow, it’s a better expression of my work, interests and approach.
Over the past few months, Atomik™ has been building new partnerships with people and teams around the world. More to come.
Healthier Initiatives is a project focused on promoting mental health and addressing addiction-related challenges. I developed the logo, brand identity and UI design, creating a positive and engaging visual direction for the project.
■ Logo Design, Logo Animation, Brand Identity, Graphic Design, UI Design, Prototyping & Creative Direction
X-akly
■ Logo Design, Logo Animation, Brand Identity, Graphic Design & Creative Direction
Logo design and visual identity sketch for X-akly, a complete and innovative cloud-based financial planning and analysis tool that will help all entrepreneurs.
Peace-X
■ Logo Design, Brand Identity, UI Design, Prototyping, Motion Graphics, Creative Direction
Logo, brand identity and UI design sketches for a collaboration between the Peace Innovation Lab at Stanford University and the City of The Hague, creating an impact through the intersections of technology, business and society.
Happy Green Corner
■ Brand Identity, Graphic Design, Creative Direction, UI Design & Prototyping
Colourful brand, identity and UI design. Communication solutions for Happy Green Corner, a young Luxembourg-based brand that is sharing the passion for beautiful plants.
Tythe
■ Logo Design, Brand Identity & Graphic Design
Logo and brand identity digital sketch for Tythe. A monthly subscription service supporting the environment through a collection of renowned charities.
Collectively
■ Logo Design & Animation, Brand Identity, UI Design, Prototyping & Creative Direction
HangMate
■ Logo Design, Brand Identity, Graphic Design & Creative Direction
Playful and adaptable brand design and guide for HangMate, a new Australian business focused on handling and hanging all kinds of frames and artworks.
Strauss & Co
■ Strategic Consultancy, Logo Design & Animation, Brand Identity
PaletteGoodness
■ Naming, Strategy, Logo Design, Brand Identity & Graphic Design
Engaging visual identity, brand design and conceptual work for PaletteGoodness, a venture that loves colour palettes and focuses on offering a full range of products featuring them.
InspireMore
■ Logo Design, Motion Graphics & Graphic Design
Yonder
■ Logo Design, Brand Identity & Graphic Design
Logo design and initial visual identity sketch for Yonder, a young and adventurous company that offers premium 4x4 campers and touring vehicles for holidays in Australia.
Herzl Hotel
■ Logo Design, Logo Animation & Brand Identity
Initial identity proposal for Herzl Hotel, a first-class lifestyle hotel from Bavaria, Germany, which mixes Bavarian casualness with upscale furnishings.
Effektiv
■ Naming, Strategy, Logo Design, Brand Identity & Graphic Design
Naming study and complete visual identity, brand design and communication for effektiv, a new Lisbon-based engineering company focused on telecommunications and networks.
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