Working with clients from all fields, I provide visual solutions and strategies that add value. I want brands to stand out, not just fit in.

Design Thinking
& User Experience

Ideation
Personas
Prototyping
Research & Insight
UX Design
Wireframes

Branding, Graphic Design
& Creative Direction

Art Direction
Brand Identities & Guidelines
Brand Management
Design Strategy
Design Systems
Digital Design
Logotypes
Motion Graphics
Naming
Packaging Design
Product Design
UI Design
Visual Identity Design
Websites

Capabilities

What does your brand mean to your public?

Knowing who you are and what you stand for ends up defining you. Brands compete, capture attention and build loyal tribes based on their values. Inspired by your brand culture and insight, I turn what makes you distinctive and relevant into an effective, powerful brand strategy.

How you look, sound and move earns you the right to be heard and followed.

Get that right and what you say is trusted and valued. Get it wrong and your brand message is lost. I can develop a visual identity that positions your brand as a credible and authentic proposition.

By finding answers that are tailor-made, I intent to lead with creativity and design, combining research with action. Bringing a product or service to market can take time and resources that are hard to find. I help brands so that things become easier.

Vision

Integrity
Functionality
Viability
Longevity
Sustainability
Clarity
Honesty
Simplicity

Guidelines

I work closely with clients to turn ideas, challenges, and ambitions into solutions.

Capabilities

Branding, Graphic Design
& Creative Direction
‍
Art Direction
Brand Identities & Guidelines
Brand Management
Design Strategy
Design Systems
Digital Design
Logotypes
Motion Graphics
Naming
Packaging Design
Product Design
UI Design
Visual Identity Design
Websites

Design Thinking
& User Experience

Ideation
Personas
Prototyping
Research & Insight
UX Design
Wireframes

● Check the latest work

Know what your brand stands for, then make it connect.

Knowing your identity and values gives your brand a clear sense of who you are. Brands compete, capture attention and build loyalty through what makes them distinct.

I draw on your culture, insights and ambitions to shape a focused brand strategy that brings your uniqueness to the forefront and makes it relevant to the people who matter.

How you look, sound and move gives your brand the presence to be heard and remembered.

Get it right, and people understand what you stand for. Get it wrong, and the message gets lost.

I help shape visual identities that make your brand feel credible, distinctive, and true to itself.

Every project calls for its own approach. I combine creative thinking, design, research, and action to build solutions around what each brand needs. The result is a more focused path to market, with less wasted time and resources.

Vision

I want brands to stand out, not just fit in. I want brands to stand out, not just fit in.

Integrity
Functionality
Viability
Longevity
Sustainability
Clarity
Honesty
Simplicity

Guidelines

About Francisco

Born in Lisbon, Portugal, Francisco Belo dos Santos has lived and worked across cities including Oslo, London, Tbilisi and Kuala Lumpur. Moving between different cultures, markets and creative environments has shaped his perspective and deepened his appreciation for brands, design and culture.

Now based in Dubai, UAE, Francisco works with Brand Lounge as a Senior Design & Branding Consultant, contributing to brand and digital projects across the UAE, wider GCC and beyond.

He works closely with clients to identify the ideas that matter, bringing clarity to complex challenges and translating them into thoughtful, distinctive work. He also collaborates with creative teams and agencies, bringing different perspectives together to create work with intelligence, character and purpose.

His approach is grounded in curiosity, strategic thinking and a belief that the best work happens when ideas are challenged, perspectives are shared and design has something meaningful to say.